MCLC: Asia Pacific Perspectives issue on advertising/marketing

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Asia Pacific Perspectives issue on advertising/marketing
New issue of Asia Pacific Perspectives on Advertising and Marketing in East Asia. Volume XIII, Number 2, Fall/Winter 2015-16
The University of San Francisco Center for Asia Pacific Studies is pleased to announce the publication of the Fall/Winter 2015-16 issue of Asia Pacific Perspectives (ISSN: 2167-1699), an international, peer-reviewed electronic journal that promotes cross-cultural understanding, tolerance, and the dissemination of knowledge about the Asia Pacific.
This special issue focuses on advertising and marketing in East Asia as a lens for understanding cultural encounters and interaction between Asia and the West from the 19th century to the present. These articles offer insight and new perspectives on how culture has influenced the advertising and marketing of products in East Asia both historically and in the present and contribute more broadly to academic discussions on issues of modernity, cultural and racial identity, gender, stereotypes, and globalization. In every case, these papers reveal the importance of not just the text in advertisements but the “power of images.”
To access the issue's homepage online, please visit:
https://www.usfca.edu/center-asia-pacific/perspectives/v13n2
Table of Contents
Editor's Introduction
Melissa S. Dale, Ph.D.
Article: Small Things of Great Importance: Toy Advertising in China, 1910s-1930s
Valentina Boretti, Ph.D., Research Associate, School of Oriental and African Studies, University of London, U.K.
Article: The Grapes of Happiness: Selling Sun-Maid Raisins to the Chinese, 1920s-1930s
Cecile Armand, Doctoral Candidate, Lyons Institute for East Asian Studies (I.A.O.), Lyon, France
Article: Haafu Identities Inside and Outside of Japanese Advertisements
Kaori Mori Want, Ph.D., Associate Professor, Konan Women's University, Japan
Think Piece: The State of the Archive for the Study of Advertising in China
Jing Chen, Ph.D., Associate Professor, Art Institute, Nanjing University, China
Graduate Student Paper: Why Are Chinese Not Buying Chinese Brands? The Notion of Chinese Nationalism in the Discourse of Chinese Consumerism
Tina Tan, MA Candidate, University of San Francisco, San Francisco, California, U.S.A.
APP’s editors welcome submissions from all fields of the social sciences and the humanities that focus on the Asia Pacific, especially those adopting a comparative, interdisciplinary approach to issues of interrelatedness in the region. The journal facilitates academic discussions among both established scholars in the field and advanced graduate students. APP is a published twice a year by the University of San Francisco Center for Asia Pacific Studies.
Interested in guest editing an issue for Asia Pacific Perspectives?  If so, please contact the editor, Melissa S. Dale at mdale3 at usfca.edu.
Melissa S. Dale, Ph.D.
Executive Director & Assistant Professor
Center for Asia Pacific Studies
University of San Francisco
2130 Fulton St., KA-180A
San Francisco, CA 94117-1080
by denton.2 at osu.edu on April 26, 2016
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