<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta http-equiv="Content-Type" content="text/html;UTF-8">
<title>MCLC: Asia Pacific Perspectives issue on advertising/marketing</title>
</head>
<body leftmargin="0" marginwidth="0" topmargin="0" marginheight="0" offset="0" style="margin: 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;height: 100% !important;width: 100% !important;">
<div style="font-family: 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif !important;">
<table style="width: 100%;" bgcolor="#E7E7E7">
<tbody>
<tr>
<td></td>
<td style="display: block!important; max-width: 600px!important; margin: 0 auto!important; clear: both!important;">
<div style="padding: 15px; max-width: 600px; margin: 0 auto; display: block;">
<table style="width: 100%;" bgcolor="#E7E7E7">
<tbody>
<tr>
<td><a href="https://u.osu.edu/mclc"><img style="max-width:200px;" src=""></a></td>
<td align="right">
<h6><a style="text-decoration:none !important; margin: 0!important; padding:0;font-weight: 900; font-size: 14px; text-transform: uppercase; color: #002BFF !important;" href="https://u.osu.edu/mclc">MCLC LIST</a></h6>
</td>
</tr>
</tbody>
</table>
</div>
</td>
<td></td>
</tr>
</tbody>
</table>
<table style="width: 100%;">
<tbody>
<tr>
<td></td>
<td style="display: block!important; max-width: 600px!important; margin: 0 auto!important; clear: both!important;" bgcolor="#FFFFFF">
<div style="padding: 15px; max-width: 600px; margin: 0 auto; display: block;">
<table style="width: 100%;">
<tbody>
<tr>
<td>
<div >
<h3 style="margin-top:0;"><a style="font-weight: 500; font-size: 21px;line-height: 30px; margin-top:25px; margin-bottom: 10px;" href="http://u.osu.edu/mclc/2016/04/26/asia-pacific-perspectives-issue-on-advertisingmarketing/" target="_blank">Asia Pacific Perspectives issue on advertising/marketing</a></h3>
<div style="margin:1em 0;font-size: 13px;color:#000 !important;line-height: 23px;">
<p><b>New issue of <i>Asia Pacific Perspectives</i> on Advertising and Marketing in East Asia. </b><b>Volume XIII, Number 2, Fall/Winter 2015-16</b></p>
<p class="p1">The University of San Francisco Center for Asia Pacific Studies is pleased to announce the publication of the Fall/Winter 2015-16 issue of <i>Asia Pacific Perspectives </i>(ISSN: 2167-1699), an international, peer-reviewed electronic journal that promotes cross-cultural understanding, tolerance, and the dissemination of knowledge about the Asia Pacific.</p>
<p class="p1">This special issue focuses on advertising and marketing in East Asia as a lens for understanding cultural encounters and interaction between Asia and the West from the 19th century to the present. These articles offer insight and new perspectives on how culture has influenced the advertising and marketing of products in East Asia both historically and in the present and contribute more broadly to academic discussions on issues of modernity, cultural and racial identity, gender, stereotypes, and globalization. In every case, these papers reveal the importance of not just the text in advertisements but the “power of images.”</p>
<p class="p2">To access the issue's homepage online, please visit:</p>
<p class="p3"><span class="s1"><a href="https://www.usfca.edu/center-asia-pacific/perspectives/v13n2">https://www.usfca.edu/center-asia-pacific/perspectives/v13n2</a></span></p>
<p class="p1"><b>Table of Contents</b></p>
<p class="p3"><span class="s1"><a href="https://www.usfca.edu/center-asia-pacific/perspectives/v13n2/editors-introduction">Editor's Introduction</a></span></p>
<p class="p1" style="padding-left: 30px;">Melissa S. Dale, Ph.D.</p>
<p class="p3"><span class="s2"><b>Article: </b><a href="https://www.usfca.edu/center-asia-pacific/perspectives/v13n2/boretti"><span class="s3">Small Things of Great Importance: Toy Advertising in China, 1910s-1930s</span></a></span></p>
<p class="p1" style="padding-left: 30px;">Valentina Boretti, Ph.D., Research Associate, School of Oriental and African Studies, University of London, U.K.</p>
<p class="p1"><span class="s2"><b>Article: </b><a href="https://www.usfca.edu/center-asia-pacific/perspectives/v13n2/armand"><span class="s3">The Grapes of Happiness: Selling Sun-Maid Raisins to the Chinese, 1920s-1930s</span></a></span></p>
<p class="p1" style="padding-left: 30px;">Cecile Armand, Doctoral Candidate, Lyons Institute for East Asian Studies (I.A.O.), Lyon, France</p>
<p class="p1"><b>Article: </b><a href="https://www.usfca.edu/center-asia-pacific/perspectives/v13n2/want"><span class="s4"><i>Haafu</i></span><span class="s3"> Identities Inside and Outside of Japanese Advertisements</span></a></p>
<p class="p1" style="padding-left: 30px;">Kaori Mori Want, Ph.D., Associate Professor, Konan Women's University, Japan</p>
<p class="p3"><span class="s2"><b>Think Piece:</b> <a href="https://www.usfca.edu/center-asia-pacific/perspectives/v13n2/chen"><span class="s3">The State of the Archive for the Study of Advertising in China</span></a></span></p>
<p class="p1" style="padding-left: 30px;">Jing Chen, Ph.D., Associate Professor, Art Institute, Nanjing University, China</p>
<p class="p3"><span class="s2"><b>Graduate Student Paper:</b> <a href="https://www.usfca.edu/center-asia-pacific/perspectives/v13n2/tan"><span class="s3">Why Are Chinese Not Buying Chinese Brands? The Notion of Chinese Nationalism in the Discourse of Chinese Consumerism</span></a></span></p>
<p class="p1" style="padding-left: 30px;">Tina Tan, MA Candidate, University of San Francisco, San Francisco, California, U.S.A.</p>
<p class="p1">APP’s editors welcome submissions from all fields of the social sciences and the humanities that focus on the Asia Pacific, especially those adopting a comparative, interdisciplinary approach to issues of interrelatedness in the region. The journal facilitates academic discussions among both established scholars in the field and advanced graduate students. APP is a published twice a year by the University of San Francisco Center for Asia Pacific Studies.</p>
<p class="p1">Interested in guest editing an issue for <i>Asia Pacific Perspectives</i>? If so, please contact the editor, Melissa S. Dale at <a href="mailto:mdale3@usfca.edu"><span class="s3"><a href="mailto:mdale3@usfca.edu">mdale3@usfca.edu</a></span></a>.</p>
<p class="p1">Melissa S. Dale, Ph.D.<br />
Executive Director & Assistant Professor<br />
Center for Asia Pacific Studies<br />
University of San Francisco<br />
2130 Fulton St., KA-180A<br />
San Francisco, CA 94117-1080</p>
<p class="p4">
</div>
</div>
<div style="clear:both;"></div>
<div style="margin:0em 0 2.2em 0;font-size: 13px;color:#9E9E9E !important;float:none;">
by <a href="mailto:denton.2@osu.edu">denton.2@osu.edu</a> on April 26, 2016 </div>
<div style="clear:both;"></div>
</td>
</tr>
</tbody>
</table>
</div>
</td>
<td></td>
</tr>
</tbody>
</table>
<table style="width: 100%;">
<tbody>
<tr>
<td></td>
<td style="display: block!important; max-width: 600px!important; margin: 0 auto!important; clear: both!important;" bgcolor="#EFEFEF">
<div style="padding: 15px; max-width: 600px; margin: 0 auto; display: block;">
<table style="width: 100%;">
<tbody>
<tr>
<td style="font-size:11px;color:#666 !important;">
<p>
You are subscribed to email updates from <a href="https://u.osu.edu/mclc">MCLC Resource Center</a> <br/>
To stop receiving these emails, <a href="https://u.osu.edu/mclc?sbe_unsubscribe=50fe826bc608dd2e">click here</a>. </p>
<p></p>
</td>
</tr>
</tbody>
</table>
</div>
</td>
<td></td>
</tr>
</tbody>
</table>
</div>
</body>
</html>