MCLC: TikTok reaches 1 billion downloads

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MCLC LIST
TikTok reaches 1 billion downloads
Source: SupChina (6/25/19)
TikTok reaches 1 billion downloads, challenges Facebook
WHAT HAPPENED?
In a major milestone for a Chinese technology company, the short-video app TikTok, known as Douyin (抖音 dǒuyīn) in its home country, was downloaded over 1 billion times as of earlier this year. That’s according to statistics from Sensor Tower, a U.S. company that tracks apps.
Chinese companies had already produced several mega-apps, including the social media-and-everything-else app WeChat that also has over one billion active users, but none of those apps has ever had global reach.
TikTok, by contrast, is an international sensation, with its addictive video algorithm making junkies out of millions from India to Thailand to the United States.
Tiktok’s parent company Bytedance, which originally was known for its news app Toutiao, now has more employees than Facebook.
WHAT’S NEXT?
Bytedance now seeks to take a larger bite of the global video advertising market currently dominated by Instagram, Snapchat, and Youtube. The company has made a series of high-profile hires and publicity appearances, including at the Cannes Lions festival, where Fast Company says “TikTok’s rising cultural cachet is palpable—and seemingly irresistible to marketers.”
 
by denton.2 at osu.edu on June 27, 2019
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