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<h3 style="margin-top:0;"><a style="font-weight: 500; font-size: 21px;line-height: 30px; margin-top:25px; margin-bottom: 10px;" href="http://u.osu.edu/mclc/2019/06/27/tiktok-reaches-1-billion-downloads/" target="_blank">TikTok reaches 1 billion downloads</a></h3>
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<p>Source: <a href="http://supchina.com">SupChina</a> (6/25/19)<br />
TikTok reaches 1 billion downloads, challenges Facebook</p>
<p>WHAT HAPPENED?</p>
<p>In a major milestone for a Chinese technology company, the short-video app TikTok, known as Douyin (抖音 dǒuyīn) in its home country, was downloaded over 1 billion times as of earlier this year. That’s according to <a href="https://supchina.us11.list-manage.com/track/click?u=05fc7fc9529b01bb9bd1abfa7&id=0bebaaa329&e=b3d625469d" target="_blank" rel="noopener noreferrer">statistics from Sensor Tower</a>, a U.S. company that tracks apps.</p>
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<li><strong>Chinese companies had </strong>already produced several mega-apps, including the social media-and-everything-else app WeChat that also has over one billion active users, but none of those apps has ever had global reach.</li>
<li><strong>TikTok, by contrast, is an international sensation, </strong>with its addictive video algorithm making junkies out of millions from India to Thailand to the United States.</li>
<li><strong>Tiktok’s parent company Bytedance,</strong> which originally was known for its news app Toutiao, now has <a href="https://supchina.us11.list-manage.com/track/click?u=05fc7fc9529b01bb9bd1abfa7&id=099df19538&e=b3d625469d" target="_blank" rel="noopener noreferrer">more employees than Facebook</a>.</li>
</ul>
<p>WHAT’S NEXT?</p>
<p>Bytedance now seeks to take a larger bite of the <strong>global video advertising market</strong> currently dominated by Instagram, Snapchat, and Youtube. The company has made a series of high-profile hires and publicity appearances, including at the Cannes Lions festival, where Fast Company <a href="https://supchina.us11.list-manage.com/track/click?u=05fc7fc9529b01bb9bd1abfa7&id=4fccee637d&e=b3d625469d" target="_blank" rel="noopener noreferrer">says</a> “TikTok’s rising cultural cachet is palpable—and seemingly irresistible to marketers.”</p>
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by <a href="mailto:denton.2@osu.edu">denton.2@osu.edu</a> on June 27, 2019 </div>
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