MCLC: Chinese-Western cultural encounters through advertising and marketing

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Chinese-Western cultural encounters through advertising and marketing
The University of San Francisco’s Center for Asia Pacific Studies is pleased to announce its fall 2014 symposium, “Advertising and Marketing in China: Chinese-Western Cultural Encounters (19th c.-Present).” The symposium will examine advertising and marketing in China as a lens for understanding historical and contemporary cultural encounters between China and the West.  The 1 ½ day symposium will be held Thursday and Friday, November 13-14, 2014 at the University of San Francisco, Fromm Hall, Berman Room.  For details on times and panels, please visit the symposium website.  Registration is required. The symposium is designed to facilitate an interdisciplinary conversation and the sharing of research among scholars and contemporary professionals on the topic of advertising and marketing in China from the 19th c. to the present. Scholars as well as advertising and marketing professionals have been invited to share their insight on how culture has influenced the advertising and marketing of Western products in China and Chinese products in the West. Presentations will highlight themes such as visual culture, issues of gender, cultural identity, e-business and the influence of smartphones and the internet, etc.  Confirmed speakers include historians, art historians, scholars in communications,  journalism, Asian Studies, East Asian languages and literature, and marketing executives and US-China trade specialists. The keynote lecture, “Overdosing on Success, Future and Celebrities: The State of Advertising in China,” will be delivered by award-winning advertising executive, Juggi Ramakrishnan (Executive Creative Director, Ogilvy & Mather Beijing) on Thursday, Nov. 13th at 5:00 p.m. For more information, please contact Amanda Dzida at ahdzida at usfca.edu
Melissa Dale 
by denton.2 at osu.edu on October 21, 2014
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