MCLC: second largest film market

[Denton, Kirk]

MCLC LIST
From: kirk (denton.2 at osu.edu)
Subject: second largest film market
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Source: The Guardian (3/22/13):
http://www.guardian.co.uk/film/2013/mar/22/china-largest-film-market-outsid
e-us

China confirmed as world's largest film market outside US
Chinese box office now worth £1.7bn, shooting it past Japan and into a
position of power over Hollywood film-making
By Andrew Pulver

China's influence on Hollywood film-making has been underscored
bystatistics just released by the Motion Picture Association of America
(MPAA) 
<http://www.mpaa.org//Resources/3037b7a4-58a2-4109-8012-58fca3abdf1b.pdf>,
which confirm that the country has overtaken Japan to become the world's
second-largest box office territory, and the biggest outside the US.

The MPAA's Theatrical Market Statistics 2012 show China's cinema audience
is worth $2.7bn (£1.7bn), up from $2bn in 2011
<http://www.mpaa.org/resources/5bec4ac9-a95e-443b-987b-bff6fb5455a9.pdf>,
taking it past Japan, whose total increased only slightly from $2.3bn to
$2.4bn. The US was still the biggest by some distance, with a value of
$10.8bn in 2012, a 6% rise on 2011.

"China is building 10 screens a day," MPAA chief Chris Dodd told Deadline.
"There's a voracious appetite for product and [US] films have done well."

The results underline the gains that Hollywood stands to make by tailoring
its product for the Chinese market. A report last year by Ernst & Young
<http://www.guardian.co.uk/business/ernst-and-young> suggested that at the
current rate of expansion, the Chinese box office was set to pass the US
in seven years.

Pressure from the highest levels of government saw China begin to relax
its strict quotas the release of foreign-made films earlier this year,
after a visit to the US by China's president Xi Jinping.