MCLC: Two Billion Eyes offer

[Denton, Kirk]

MCLC LIST
From: kirk (denton.2 at osu.edu)
Subject: Two Billion Eyes offer
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Two Billion Eyes: The Story of China Central Television
December 2012

"A pioneering picture of CCTV and its crucial role in the contemporary
Chinese political economy. . . . Reveals a vastly more complex China than
conventional wisdom allows." -Robert W. McChesney, professor of
communications, University of Illinois at Urbana-Champaign

"A must-read insider account for anybody interested in contemporary Chinese
media, Two Billion Eyes provides timely access to rarely heard personal
voices from practitioners at CCTV. . . . Zhu has proved herself again to be
an innovative scholar." -Yingjin Zhang, professor of Chinese, comparative
literature, and cultural studies, University of California-San Diego

"Ying's cogent analysis and penetrating insight are invaluable for anyone
trying to understand the political and social reality of the world's most
populous country." -Publishers Weekly

The New Press is pleased to announce the publication of Two Billion Eyes:
The Story of China Central Television by Chinese media expert Ying Zhu.

With over 1.2 billion viewers globally, including millions in the United
States, China Central Television reaches the world's single largest
audience. In Two Billion Eyes, Ying Zhu gets behind the scenes at CCTV, the
official mouthpiece of the Chinese Communist Party, conducting rare and
lively interviews with the network's leading players, including senior
executives, noted investigative journalists, and popular news anchors, as
well as directors and producers of some of CCTV's most successful dramatic
and current affairs programs. Zhu offers an intimate account of CCTV as a
microcosm of a Chinese-style state capitalism-a unique combination of
Market economy and authoritarian state control. Zhu reveals CCTV as the
very model of China's post-command economy: a media conglomerate that is
financially profitable, operationally autonomous, and yet politically
dependent. Capturing the tensions and contradictions inherent in a
state-run commercial enterprise, Zhu juxtaposes historical narrative with
in-depth interviews to tease out the tensions between commerce and
politics, entertainment and edification, information and propaganda.

A fascinating look at China's rising media power and its global
ramifications, Two Billion Eyes provides a rare glimpse into the inner
operations of the broadcaster poised to enter the global media environment.
Two Billion Eyes is indispensable reading for students and scholars of
communications and media, Asian and Chinese studies, and TV and film
studies.

Ying Zhu is a professor of media culture at the City University of New
York, College of Staten Island. The recipient of a fellowship from the
National Endowment for the Humanities, she is the author or editor of
seven other books, including Television in Post-Reform China and Chinese
Cinema During the Era of Reform, and a co-producer of current affairs
documentary films, including Google vs. China and China: From Cartier to
Confucius. She resides
in New York.

Hardcover / $27.95 / 304 pages / ISBN 978-1-59558-464-9 / November 1, 2012

FOR A FREE EXAMINATION COPY OF TWO BILLION EYES, PLEASE EMAIL
ACADEMIC at THENEWPRESS.COM

Make sure to list university and department affiliation, the relevant
courses you teach, and a complete mailing address (U.S. only, please).

Examination copies will be sent only to professors considering the book for
course adoption.

38 Greene Street, 4th Floor New York, NY 10013