MCLC: Advertising and Marketing symposium--cfp

[Denton, Kirk]

MCLC LIST
From: Melissa Dale <mdale3 at usfca.edu>
Subject: Advertising and Marketing symposium--cfp
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Call for Papers
Advertising & Marketing in China: Chinese-Western Cultural Encounters
(19th c. - Present)

The University of San Francisco Center for Asia Pacific Studies is pleased
to announce the call for papers for “Advertising and Marketing in China:
Chinese-Western Cultural Encounters (19th c. - Present)” a symposium to be
held at the University of San Francisco on Thursday and Friday, November
13 & 14, 2014.  A keynote address by Jagdish Ramakrishnan, executive
creative director, Ogilvy & Mather Beijing will be held on Thursday
evening, November 13th.

The symposium is designed to facilitate an interdisciplinary conversation
and the sharing of research among scholars and contemporary professionals
on the topic of advertising and marketing in China from the 19th c. to the
present.  Presenters are encouraged to examine advertising and marketing
in China during this period as a lens for understanding cultural
encounters between China and the West.  Scholars as well as advertising
and marketing professionals are invited to share their insight on how
culture has influenced the advertising and marketing of Western products
in China and Chinese products in the West.  Proposed themes include but
are not limited to:  issues of modernity, visual culture, medical
exchange, relations of power, issues of gender, cultural identity,
e-business and the influence of smartphones and the Internet, etc.

The deadline for proposals is Monday, August 25, 2014. Please e-mail your
250 word (maximum) abstract and Curriculum Vitae to
centerasiapacific at usfca.edu subject line “Advertising & Marketing in
China.”  

Contact for Questions:
Melissa S. Dale, Ph.D.
Executive Director & Assistant Professor
University of San Francisco Center for Asia Pacific Studies
mdale3 at usfca.edu