[Aqua-ohio] Fw: Upcoming webinar on Feb. 22- Consumer Preferences

[Smith, Matthew A.]

FYI!

Matt

[The Ohio State University]
Matthew A. Smith
Program Director, Aquaculture Extension

Madison County Extension Office
College of Food, Agricultural, and Environmental Sciences
217 Elm Street, London, Ohio 43140
740.852.0975 ext 17 Office
smith.11460 at osu.edu
________________________________
From: iisg-aquaculture-bounces at lists.purdue.edu <iisg-aquaculture-bounces at lists.purdue.edu> on behalf of Shambach, Amy Michelle <ashambac at purdue.edu>
Sent: Wednesday, February 10, 2021 1:12 PM
To: iisg-aquaculture at lists.purdue.edu <iisg-aquaculture at lists.purdue.edu>
Subject: [Iisg-aquaculture] Upcoming webinar on Feb. 22- Consumer Preferences




Please join Illinois-Indiana Sea Grant for the third webinar in our Aquaculture Marketing Webinar Series, Changes in Seafood- Emerging Opportunities, on February 22 at noon EST (11 am CST).

Register at: http://bit.ly/Changes-in-Sea-Food<https://urldefense.com/v3/__http://bit.ly/Changes-in-Sea-Food__;!!KGKeukY!keJqavGUpYD079Fqr90K4_bj2ukeTqKb9yE-dAu2MjNGZ37C85_nPb19n-LsHbn65SOlfQ$>



Presentation Topic:

Seafood Preferences



Presentation Title:

Changes in Seafood: Emerging Opportunities



Presenter:

Dr. Simone Valle de Souza



Presentation Description:

Searching for opportunities for the US aquaculture industry, we surveyed 1,400 Americans about their seafood consumption habits. The study covered an extensive list of sixteen species of fish, including species which are farmed or caught in the North Central Region (NCR), as well as shellfish, mollusks, seaweed, and caviar. Results reiterate the broad consensus of a strong growth in domestic demand for seafood and points out to opportunities, especially for the Midwest fish producers with rainbow trout leading the list of most desirable species. In this study, 88% of consumers purchased seafood, an 18% increase from 2011 and a steep increase of 6% from just the previous year, mostly driven by the younger generations. Regarding the long-standing farm-raised versus wild-caught debate, results suggest that concerns about environmentally responsible production is currently more important than wild-caught labels. Consumers also placed seafood quality attributes above prices paid.



Speaker Bio:

Dr. Simone Valle de Souza is Assistant Professor in the MSU Product Center Food-Ag-Bio, Department of Agricultural, Food, and Resource Economics, at Michigan State University. She completed PhD in Fisheries Economics and a Masters in Economic Studies a at the University of New England (UNE) in Australia, and an MBA in Finance and Accounting and a Bachelor in Business Administration at the Federal University of Parana, in Brazil. She specializes in aquaculture and fisheries management and economics, developing economic modeling, statistical analysis, and parameter optimization also for the indoor agriculture.



Sponsors:

North Central Regional Aquaculture Center (MCRAC), Illinois-Indiana Sea Grant, Purdue University Department of Forestry and Natural Resources, & Illinois Extension





Aquaculture Marketing Webinar Series



So You Want to Sell Your Fish? Here is the Checklist (No. 1)

Presented by Dr. Kwamena Quagrainie

https://www.youtube.com/watch?v=Up3RSXXjfmk&feature=youtu.be<https://urldefense.com/v3/__https://www.youtube.com/watch?v=Up3RSXXjfmk&feature=youtu.be__;!!KGKeukY!keJqavGUpYD079Fqr90K4_bj2ukeTqKb9yE-dAu2MjNGZ37C85_nPb19n-LsHbl9j7J8cw$>



Taking Seafood Social- Sharing your story & making connections through online platforms- (No. 2)

Presented by Lisa Tossey

https://www.youtube.com/watch?v=kXD56lLC9QM&list=PL9g5HBosOKtoEuGBT5oOv9oSiHAagqXMZ&index=3<https://urldefense.com/v3/__https://www.youtube.com/watch?v=kXD56lLC9QM&list=PL9g5HBosOKtoEuGBT5oOv9oSiHAagqXMZ&index=3__;!!KGKeukY!keJqavGUpYD079Fqr90K4_bj2ukeTqKb9yE-dAu2MjNGZ37C85_nPb19n-LsHbnVdBAwkw$>



Changes in Seafood- Emerging Opportunities (No. 3)

Presented by Dr. Simone Valle de Souza



What Buyers Want- A Panel Discussion (No. 4)

Date and time- TBA





For question contact

Amy Shambach

ashambac at purdue.edu<mailto:ashambac at purdue.edu>

317-237-0511





Amy Shambach

*****************************

Amy M. Shambach

Aquaculture Marketing Outreach Associate

Purdue University<https://urldefense.com/v3/__https://purdue.edu/__;!!KGKeukY!keJqavGUpYD079Fqr90K4_bj2ukeTqKb9yE-dAu2MjNGZ37C85_nPb19n-LsHbnntmJg5g$> | Illinois Indiana Sea Grant<https://urldefense.com/v3/__http://iiseagrant.org/index.php__;!!KGKeukY!keJqavGUpYD079Fqr90K4_bj2ukeTqKb9yE-dAu2MjNGZ37C85_nPb19n-LsHbkBC0-kDg$>

Office- 765-496-4085

Cell- 317-238-0511

Email- ashambac at purdue.edu<mailto:ashambach at purdue.edu>


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