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<div><span style="color:rgb(51,51,51); font-family:Arial,sans-serif; font-size:12px; line-height:18px; background-color:rgb(255,255,255)">smith.11460@osu.edu </span></div>
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<div id="divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" color="#000000" style="font-size:11pt"><b>From:</b> iisg-aquaculture-bounces@lists.purdue.edu <iisg-aquaculture-bounces@lists.purdue.edu> on behalf of Shambach, Amy Michelle <ashambac@purdue.edu><br>
<b>Sent:</b> Wednesday, February 10, 2021 1:12 PM<br>
<b>To:</b> iisg-aquaculture@lists.purdue.edu <iisg-aquaculture@lists.purdue.edu><br>
<b>Subject:</b> [Iisg-aquaculture] Upcoming webinar on Feb. 22- Consumer Preferences</font>
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<span style="font-family:"-webkit-standard",serif; color:#0E101A">Please join Illinois-Indiana Sea Grant for the third webinar in our <b>Aquaculture Marketing Webinar Series,
</b>Changes in Seafood- Emerging Opportunities, on February 22 at noon EST (11 am CST). </span><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<b><span style="color:#0E101A">Register at:</span></b><b><span style="font-family:"-webkit-standard",serif; color:#0E101A"> </span></b><b><span style="color:#0E101A"><a href="https://urldefense.com/v3/__http://bit.ly/Changes-in-Sea-Food__;!!KGKeukY!keJqavGUpYD079Fqr90K4_bj2ukeTqKb9yE-dAu2MjNGZ37C85_nPb19n-LsHbn65SOlfQ$">http://bit.ly/Changes-in-Sea-Food</a></span></b></p>
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<b><span style="color:#0E101A"> </span></b></p>
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<b><span style="font-family:"-webkit-standard",serif; color:black">Presentation Topic:</span></b><span style="font-family:"-webkit-standard",serif; color:black">
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<span style="font-family:"-webkit-standard",serif; color:black">Seafood Preferences</span></p>
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<span style="font-family:"-webkit-standard",serif; color:#0E101A"> </span><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<b><span style="font-family:"-webkit-standard",serif; color:#0E101A">Presentation Title:</span></b><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<a name="x__Hlk63604796">Changes in Seafood: Emerging Opportunities</a></p>
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<span style="font-family:"-webkit-standard",serif; color:#0E101A"> </span><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<b><span style="font-family:"-webkit-standard",serif; color:#0E101A">Presenter: </span></b><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<span style="font-family:"-webkit-standard",serif; color:#0E101A">Dr. Simone Valle de Souza</span><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<span style="font-family:"-webkit-standard",serif; color:#0E101A"> </span><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<b><span style="font-family:"-webkit-standard",serif; color:#0E101A">Presentation Description:</span></b><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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Searching for opportunities for the US aquaculture industry, we surveyed 1,400 Americans about their seafood consumption habits. The study covered an extensive list of sixteen species of fish, including species which are farmed or caught in the North Central
Region (NCR), as well as shellfish, mollusks, seaweed, and caviar. Results reiterate the broad consensus of a strong growth in domestic demand for seafood and points out to opportunities, especially for the Midwest fish producers with rainbow trout leading
the list of most desirable species. In this study, 88% of consumers purchased seafood, an 18% increase from 2011 and a steep increase of 6% from just the previous year, mostly driven by the younger generations. Regarding the long-standing
<i>farm-raised versus wild-caught</i> debate, results suggest that concerns about environmentally responsible production is currently more important than
<i>wild-caught</i> labels. Consumers also placed seafood quality attributes above prices paid.
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<span style="font-family:"-webkit-standard",serif; color:#0E101A"> </span><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<b><span style="font-family:"-webkit-standard",serif; color:#0E101A">Speaker Bio:</span></b><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<u>Dr. Simone Valle de Souza</u> is Assistant Professor in the MSU Product Center Food-Ag-Bio, Department of Agricultural, Food, and Resource Economics, at Michigan State University. She completed PhD in Fisheries Economics and a Masters in Economic Studies
a at the University of New England (UNE) in Australia, and an MBA in Finance and Accounting and a Bachelor in Business Administration at the Federal University of Parana, in Brazil. She specializes in aquaculture and fisheries management and economics, developing
economic modeling, statistical analysis, and parameter optimization also for the indoor agriculture.</p>
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<b>Sponsors:</b></p>
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North Central Regional Aquaculture Center (MCRAC), Illinois-Indiana Sea Grant, Purdue University Department of Forestry and Natural Resources, & Illinois Extension</p>
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<b><span style="color:#0E101A"> </span></b></p>
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<b><span style="color:#0E101A">Aquaculture Marketing Webinar Series </span></b></p>
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<span style="font-family:"-webkit-standard",serif; color:black"> </span></p>
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<b><span style="color:#0E101A">So You Want to Sell Your Fish? Here is the Checklist</span></b><span style="font-family:"-webkit-standard",serif; color:#0E101A">
<b>(No. 1)</b></span><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<span style="font-family:"-webkit-standard",serif; color:#0E101A">Presented by Dr. Kwamena Quagrainie</span><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<span style="font-family:"-webkit-standard",serif; color:#0E101A"><a href="https://urldefense.com/v3/__https://www.youtube.com/watch?v=Up3RSXXjfmk&feature=youtu.be__;!!KGKeukY!keJqavGUpYD079Fqr90K4_bj2ukeTqKb9yE-dAu2MjNGZ37C85_nPb19n-LsHbl9j7J8cw$" target="_blank"><span style="color:#4A6EE0">https://www.youtube.com/watch?v=Up3RSXXjfmk&feature=youtu.be</span></a></span></p>
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<span style="font-family:"-webkit-standard",serif; color:black"> </span></p>
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<b><span style="color:#0E101A">Taking Seafood Social- Sharing your story & making connections through online platforms</span></b><span style="font-family:"-webkit-standard",serif; color:#0E101A">-
<b>(No. 2)</b></span><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<span style="font-family:"-webkit-standard",serif; color:#0E101A">Presented by Lisa Tossey</span></p>
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<span style="font-family:"-webkit-standard",serif; color:#0E101A"><a href="https://urldefense.com/v3/__https://www.youtube.com/watch?v=kXD56lLC9QM&list=PL9g5HBosOKtoEuGBT5oOv9oSiHAagqXMZ&index=3__;!!KGKeukY!keJqavGUpYD079Fqr90K4_bj2ukeTqKb9yE-dAu2MjNGZ37C85_nPb19n-LsHbnVdBAwkw$" target="_blank"><span style="color:#4A6EE0">https://www.youtube.com/watch?v=kXD56lLC9QM&list=PL9g5HBosOKtoEuGBT5oOv9oSiHAagqXMZ&index=3</span></a></span><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<span style="font-family:"-webkit-standard",serif; color:black"> </span></p>
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<b><span style="color:#0E101A">Changes in Seafood- Emerging Opportunities (No. 3)</span></b><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<span style="font-family:"-webkit-standard",serif; color:#0E101A">Presented by Dr. Simone Valle de Souza</span></p>
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<span style="font-family:"-webkit-standard",serif; color:black"> </span></p>
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<b><span style="font-family:"-webkit-standard",serif; color:black">What Buyers Want- A Panel Discussion (No. 4)</span></b><span style="font-family:"-webkit-standard",serif; color:black"></span></p>
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<span style="font-family:"-webkit-standard",serif; color:black">Date and time- TBA</span></p>
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<span style="font-family:"-webkit-standard",serif; color:black"> </span></p>
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<span style="font-family:"-webkit-standard",serif; color:black"> </span></p>
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<b><span style="color:black">For question contact </span></b></p>
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<span style="color:black">Amy Shambach</span></p>
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<span style="color:black"><a href="mailto:ashambac@purdue.edu">ashambac@purdue.edu</a></span></p>
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<span style="color:black">317-237-0511</span></p>
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<span style="font-size:11.0pt"> </span></p>
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<span style="font-size:11.0pt"> </span></p>
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<b><i><span style="font-size:16.0pt; font-family:"Papyrus",sans-serif; color:#006FC9">Amy Shambach</span></i></b><i><span style="font-family:"Papyrus",sans-serif; color:black"></span></i></p>
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<b><span style="font-size:8.0pt; font-family:"Times New Roman",serif; color:#1F497D">*****************************</span></b><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"></span></p>
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<span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#1F497D">Amy M. Shambach </span><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"></span></p>
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<span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#1F497D">Aquaculture Marketing Outreach Associate</span><span style="font-family:"Tahoma",sans-serif; color:black"></span></p>
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<u><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#BF9000"><a href="https://urldefense.com/v3/__https://purdue.edu/__;!!KGKeukY!keJqavGUpYD079Fqr90K4_bj2ukeTqKb9yE-dAu2MjNGZ37C85_nPb19n-LsHbnntmJg5g$" target="_blank"><span style="color:#BF9000">Purdue
University</span></a></span></u><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"> </span><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#1F497D">|</span><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"> </span><u><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#2E75B6"><a href="https://urldefense.com/v3/__http://iiseagrant.org/index.php__;!!KGKeukY!keJqavGUpYD079Fqr90K4_bj2ukeTqKb9yE-dAu2MjNGZ37C85_nPb19n-LsHbkBC0-kDg$" target="_blank"><span style="color:#0563C1">Illinois
Indiana Sea Grant</span></a></span></u></p>
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<u><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#2E75B6">Office- 765-496-4085</span></u><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"></span></p>
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<u><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#2E75B6">Cell- 317-238-0511</span></u><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"></span></p>
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<u><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#2E75B6">Email-</span></u><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#2E75B6"> <u><a href="mailto:ashambach@purdue.edu"><span style="color:#0563C1">ashambac@purdue.edu</span></a></u></span><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"></span></p>
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