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<p class="MsoNormal"><span style="mso-fareast-language:EN-US">“Firm” definitely means “company” here. I think that Lord Henry is suggesting that this double item (conscience/cowardice) goes by the name “conscience” because that’s more marketable/socially acceptable.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="mso-fareast-language:EN-US">Regards,<br>
Caroline<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-US">From:</span></b><span lang="EN-US"> Vwoolf [mailto:vwoolf-bounces@lists.osu.edu]
<b>On Behalf Of </b>Mary Ellen Foley<br>
<b>Sent:</b> Saturday, 17 June 2017 12:30 AM<br>
<b>To:</b> Sunjoo Lee <abgrund@naver.com><br>
<b>Cc:</b> vwoolf <vwoolf@lists.osu.edu><br>
<b>Subject:</b> Re: [Vwoolf] "Conscience is trade-name of the firm" : What is this a reference to, in Dorian Gray?<o:p></o:p></span></p>
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<p class="MsoNormal">I wonder whether 'the name of the firm' was a period way to convey what we'd say today as 'the name of the game'? In the absence of any real data, that's how I'd read it.<o:p></o:p></p>
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<p class="MsoNormal">Mary Ellen<o:p></o:p></p>
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<p class="MsoNormal">On Fri, Jun 16, 2017 at 11:07 AM, Sunjoo Lee <<a href="mailto:abgrund@naver.com" target="_blank">abgrund@naver.com</a>> wrote:<o:p></o:p></p>
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<p><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">Dear Woolfians,</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">In Chapter 1 of <i>
The Picture of Dorian Gray</i>, Lord Henry says this to Basil:</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">"Conscience and cowardice are really the same thing, Basil. Conscience is the trade-name of the firm. That is all."</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">In a French edition from folio, the line was translated as:</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">"La conscience et la</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">l</span><span style="font-size:10.0pt">â</span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">chet</span><span style="font-size:10.0pt">é</span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">
sont une seule et</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">m</span><span style="font-size:10.0pt">ê</span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">me chose, Basil. La conscience
est la raison sociale de la firme. C'est tout."</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">This translation makes me thinking: Did Wilde really mean to say something like "Conscience is a name of a company"?</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">Or, with the definite articles, "Conscience is that</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">name of the company, which everybody
used to know"? But, what could this mean?</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">I had thought, with "firm," Wilde had qualities of one's character, something in the line of "headstrong," inflexible in moral judgments.</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">I somehow really got curious to know about the (possible) reference of this line. Would someone let me know?</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">Best,</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Gulim",sans-serif">Sunjoo</span><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt"> </span><span style="font-size:10.0pt;font-family:"Gulim",sans-serif"><o:p></o:p></span></p>
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