[Sc-aquaponics] Fw: Social Media Marketing Webinar

[Smith, Matthew A.]

All,

Our latest COVID-19 survey, along with personal connections with farmers, described the changes in marketing that were occurring throughout the country due to the shutdown of restaurants and stay-at-home orders. For those who are attempting to shift marketing techniques, the below webinar might help those who are interested in creating or further developing their social media presence.

Regards,

Matt

________________________________
From: iisg-aquaculture-bounces at lists.purdue.edu <iisg-aquaculture-bounces at lists.purdue.edu> on behalf of Shambach, Amy Michelle <ashambac at purdue.edu>
Sent: Friday, December 4, 2020 7:05 PM
To: iisg-aquaculture at lists.purdue.edu <iisg-aquaculture at lists.purdue.edu>
Subject: [Iisg-aquaculture] Social Media Marketing Webinar


We are pleased to announce that the second virtual event in our Aquaculture Marketing Webinar Series is scheduled for December 15, 2020, at 7 pm eastern time.



Taking Seafood Social- Sharing your story & making connections through online platforms

Topic- Social Media Marketing

Time- December 15, 2020, at 7 pm EST

Guest Speaker- Ms. Lisa D. Tossey

Register here- https://bit.ly/TakingSeafoodSocial<https://urldefense.com/v3/__https://bit.ly/TakingSeafoodSocial__;!!KGKeukY!h6a1tuHrF6Kde60RRtH4mq6fAY9ATXQyR2ZK8FvVhv8wO7bVvbTIE2M2VmmacR-hyqoi2Q$>



Webinar Description

One of the most engaging ways to connect with others is through the use of basic storytelling techniques on social media. And these days, you can literally immerse your audience in your work and make the experience fun by embracing easy-to-use digital technologies - both for capturing and sharing your work! It’s getting easier and easier to capture quality footage outdoors and on the go with high definition cameras built into every smartphone - and sharing information is simple to do thanks to social media and digital storytelling platforms.

During this session we will:

• Take a look at the basics for capturing and sharing interesting imagery and footage of your work to turn into informative posts that will be engaging for your audience
• Cover which digital tools and online platforms may the best choice for you to use to connect with others and build awareness of the work you’re doing
• Learn how to set-up and use relevant hashtags to expand your audience
• Examine how to access analytics on your posts to measure success and help improve your social media strategy



Guest Speaker Bio

Lisa D. Tossey is the assistant director for communications and outreach at Maryland Sea Grant, and has worked in digital storytelling in marine and aquatic science for over 17 years, working for a variety of academic, state, and nonprofit institutions. Previously, she has worked as the social media community manager and editor for the National Marine Educators Association and as the digital outreach specialist for University of Delaware's College of Earth, Ocean, and Environment and Delaware Sea Grant College Program. Lisa has a master's degree in multi-platform journalism from the University of Maryland's Philip Merrill College of Journalism, where she specialized in science communication, and a BS in biology and chemistry from Salisbury University. She currently lives among the beaches and marshes of Maryland’s Eastern Shore.

This virtual event is sponsored by the North Central Regional Aquaculture Center, the Great Lakes Aquaculture Collaborative, Illinois-Indiana Sea Grant, Purdue Extension, and University of Illinois Extension.



For question contact Amy Shambach.



Amy M. Shambach

Aquaculture Marketing Outreach Associate

Purdue University<https://urldefense.com/v3/__https://purdue.edu/__;!!KGKeukY!h6a1tuHrF6Kde60RRtH4mq6fAY9ATXQyR2ZK8FvVhv8wO7bVvbTIE2M2VmmacR9f_uaKdg$> | Illinois Indiana Sea Grant<https://urldefense.com/v3/__http://iiseagrant.org/index.php__;!!KGKeukY!h6a1tuHrF6Kde60RRtH4mq6fAY9ATXQyR2ZK8FvVhv8wO7bVvbTIE2M2VmmacR8IN_BBcA$>

Office- 765-496-4085

Cell- 317-238-0511

Email- ashambac at purdue.edu<mailto:ashambach at purdue.edu>






-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.osu.edu/pipermail/sc-aquaponics/attachments/20201208/9403ba35/attachment-0001.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: webinar2.pdf
Type: application/pdf
Size: 773149 bytes
Desc: webinar2.pdf
URL: <http://lists.osu.edu/pipermail/sc-aquaponics/attachments/20201208/9403ba35/attachment-0001.pdf>
-------------- next part --------------
An embedded and charset-unspecified text was scrubbed...
Name: ATT00001.txt
URL: <http://lists.osu.edu/pipermail/sc-aquaponics/attachments/20201208/9403ba35/attachment-0001.txt>