[Sc-aquaponics] FW: Aquaculture Internet Marketing Workshop - Kentucky State University - National Aquaculture Association

[Tiu, Laura]

AQUACONTACTS
MAIL GROUP NEWS
September 18, 2014

[http://www.nifa.usda.gov/about/offices/images/usda_nifa_h_cmyk_300.jpg]

Aquaculture Internet Marketing Workshop
Kentucky State University
National Aquaculture Association

Have you ever wanted to develop your own website but just didn't know where to start? If so, then this event is for you! Kentucky State University has invited experts from the National Aquaculture Association to offer a half-day hands-on workshop on internet marketing.  This workshop will introduce participants to internet and social media marketing and help them build their own website. See attached flyer for details.

DATE/TIME: October 17, 2014, 1pm - 5pm

LOCATION: Kentucky State University Aquaculture Research Center, 103 Athletic Road, Frankfort, KY 40601

COST: No charge

ELIGIBILITY: Aquaculture producers, employees and family members are welcome to register.

REGISTER: Complete registration and internet worksheet form and mail along with payment to address on form.

DEADLINE: October 3

QUESTIONS: robert.durborow at kysu.edu<mailto:robert.durborow at kysu.edu>

PLEASE FILL OUT AND RETURN THE FOLLOWING WORKSHEET TO ROBERT DURBOROW BY FRIDAY, OCTOBER 3:

Worksheet
Using the Internet to Grow Aquaculture Sales
1) What is the purpose of your website? (Increase sales, conduct Internet sales, provide information)

2)  Who is your audience and what does your audience need? (Do you want to sell stockers to fishing clubs? Do you want to sell to restaurants and chefs?)

3)  What products or services do you offer?

4)  Do you have a minimum purchase?

5)   What contact information do you wish to use?   Specific individual, email, phone, fax, address

6)  List three things that you want people to know about your product or service.

7)  What is the story of your company? Think of something that makes your company stand-out.  Is it a family business that has been passed down?   Is it located in a pristine area and surrounded by nature?  Do you strive to be environmentally-friendly and sustainable?

8)  Why should someone buy your product or service?  Maybe it supports the local economy.  Maybe it is local and very fresh.  Maybe you are willing to provide small orders.

9)  Do you offer farm tours or are there other public events?  Maybe pond side sales, auctions, fee fishing,  etc.

10)  Is there anyone using your product who would be willing to provide a testimonial?  Maybe a local restaurant or chef.?  Maybe a sportsfishing club?

11)  What are three keywords or phrases about your product or service?

12)  Think about the pages you would like to include on your website?
These could include Home, About, Products or Services, FAQs, Testimonials, Product handling, Recipes,  Contact.

13)  Please bring a minimum of five photos, digital are preferred, of your operation and your products.

14)  Please list three possible domain names for your website.


Name: ______________________________________

Company:____________________________________

Address:_____________________________________
                _____________________________________

Phone: ______________________________________

Email:________________________________________




Regards,

Max Mayeaux

***********************************
Maxwell H. Mayeaux, Ph.D.
Aquaculture Program Specialist
USDA/National Institute of Food and Agriculture (NIFA)
Waterfront Centre, Room 3413
800 9th St., SW
Washington, DC  20024
(202) 401-3352
202-401-1782 (Fax)
mmayeaux at nifa.usda.gov<mailto:mmayeaux at nifa.usda.gov>
************************************
Feeding the Hungry Leads to World Peace





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