<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><br><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><br><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><a href="http://www.washingtonpost.com/blogs/answer-sheet/wp/2013/05/08/eighth-grader-what-bothered-me-most-about-new-common-core-test/">http://www.washingtonpost.com/blogs/answer-sheet/wp/2013/05/08/eighth-grader-what-bothered-me-most-about-new-common-core-test/</a></div><br><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><br></div><div>[In response to a criticism of brand placement in Pearson </div><div>nonfiction informational test materials, Pearson complains....]</div><div><br></div><div><br></div><div><div>Pearson's dilemma:</div><p>"In addition, it should be noted that several assessment programs use
only <b>authentic</b> passages and <b>the inclusion of brand names is inevitable</b>.
We have verified that several different assessment programs have
instances of brand names<b> included due to use of authentic texts</b>."</p><div><br></div></div><div>I may have missed one, but it seems to that in the hundreds of authentic,</div><div>nonfiction history books (informational texts) that I have read over the last</div><div>thirty years, there was not one product placement or brand name passage...</div><div><br></div><div>Could Pearson possibly consider using actual history for its nonfiction</div><div>informational text passages on a test? (I have been called a Dreamer)....</div><div><br></div><div><br></div><div>Will Fitzhugh</div><div><br></div><div><br></div><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; font-family: Palatino; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; font-family: Palatino; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 16px/normal Palatino; "><b class=""><span class="Apple-style-span" style="font-size: 14px; ">“Teach by Example”</span></b></div><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 16px/normal Palatino; font-size: 14px; ">Will Fitzhugh [founder]</div><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 16px/normal Palatino; font-size: 14px; "><i class="">The Concord Review</i> [1987]</div><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 16px/normal Palatino; font-size: 14px; ">Ralph Waldo Emerson Prizes [1995]</div><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 16px/normal Palatino; font-size: 14px; ">National Writing Board [1998]</div><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 16px/normal Palatino; font-size: 14px; ">TCR Institute [2002]</div><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 16px/normal Palatino; font-size: 14px; ">730 Boston Post Road, Suite 24</div><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 16px/normal Palatino; font-size: 14px; ">Sudbury, Massachusetts 01776-3371 USA</div><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 16px/normal Palatino; font-size: 14px; ">978-443-0022; 800-331-5007</div><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 16px/normal Palatino; color: rgb(21, 15, 133); font-size: 14px; "><span class="" style="text-decoration: underline; color: rgb(56, 99, 187); "><a href="http://www.tcr.org/" class="">www.tcr.org</a></span><span class="" style="color: rgb(0, 0, 0); ">; <a href="mailto:fitzhugh@tcr.org" class=""><span class="" style="text-decoration: underline; ">fitzhugh@tcr.org</span></a></span></div><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 16px/normal Palatino; font-size: 14px; ">Varsity Academics®</div><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 16px/normal Palatino; font-size: 14px; "><a href="http://www.tcr.org/blog">www.tcr.org/blog</a></div></span></div></span></div>
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