<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta http-equiv="Content-Type" content="text/html;UTF-8">
<title>MCLC: Cohort of 'people's theaters'</title>
</head>
<body leftmargin="0" marginwidth="0" topmargin="0" marginheight="0" offset="0" style="margin: 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;height: 100% !important;width: 100% !important;">
<div style="font-family: 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif !important;">
<table style="width: 100%;" bgcolor="#E7E7E7">
<tbody>
<tr>
<td></td>
<td style="display: block!important; max-width: 600px!important; margin: 0 auto!important; clear: both!important;">
<div style="padding: 15px; max-width: 600px; margin: 0 auto; display: block;">
<table style="width: 100%;" bgcolor="#E7E7E7">
<tbody>
<tr>
<td><a href="http://u.osu.edu/mclc"><img style="max-width:200px;" src=""></a></td>
<td align="right">
<h6><a style="text-decoration:none !important; margin: 0!important; padding:0;font-weight: 900; font-size: 14px; text-transform: uppercase; color: #002BFF !important;" href="http://u.osu.edu/mclc">MCLC LIST</a></h6>
</td>
</tr>
</tbody>
</table>
</div>
</td>
<td></td>
</tr>
</tbody>
</table>
<table style="width: 100%;">
<tbody>
<tr>
<td></td>
<td style="display: block!important; max-width: 600px!important; margin: 0 auto!important; clear: both!important;" bgcolor="#FFFFFF">
<div style="padding: 15px; max-width: 600px; margin: 0 auto; display: block;">
<table style="width: 100%;">
<tbody>
<tr>
<td>
<div >
<h3 style="margin-top:0;"><a style="font-weight: 500; font-size: 21px;line-height: 30px; margin-top:25px; margin-bottom: 10px;" href="http://u.osu.edu/mclc/2018/02/13/cohort-of-peoples-theaters/" target="_blank">Cohort of ‘people’s theaters’</a></h3>
<div style="margin:1em 0;font-size: 13px;color:#000 !important;line-height: 23px;">
<p>Source: Sup China (2/12/18)<br />
<a href="http://supchina.com/2018/02/12/five-thousand-movie-theaters-across-china-form-cohort-peoples-theaters/">Five Thousand Movie Theaters Across China To Form A Cohort Of ‘People’s Theaters’</a><br />
By JIAYUN FENG</p>
<div class="post_content">
<p><img style="max-width:100%" class=" wp-image-47965 alignnone" src="http://supchina.com/wp-content/uploads/2018/02/main-melody-film-500x299.png" sizes="(max-width: 500px) 100vw, 500px" srcset="http://supchina.com/wp-content/uploads/2018/02/main-melody-film-500x299.png 500w, http://supchina.com/wp-content/uploads/2018/02/main-melody-film-1200x718.png 1200w, http://supchina.com/wp-content/uploads/2018/02/main-melody-film-770x461.png 770w" alt="" /></p>
<p>China’s State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT), the country’s top regulator overseeing its media industry, has released a notice announcing that 5,000 movie theaters nationwide will become “People’s Theaters,” Sina Entertainment <a href="http://ent.sina.com.cn/zz/2018-02-09/doc-ifyrkzqr0690448.shtml" target="_blank" rel="noopener">reports</a>. The goal is to “further utilize screening resources, increase overall attendance rate, and improve filmings and screenings of films that sing the main melody films (i.e. those that promote officially approved messages 主旋律电影 zhǔxuánlǜdiànyǐng).</p>
<p>The document orders selected theaters to dedicate screens to playing “main melody” films or other “important” films in addition to commercial ones. “People’s Theaters” are encouraged to organize group viewing sessions, and offer discounted tickets for main melody films.</p>
<p><img style="max-width:100%" class="wp-image-47957" src="http://supchina.com/wp-content/uploads/2018/02/peoples-theaters.jpg" sizes="(max-width: 437px) 100vw, 437px" srcset="http://supchina.com/wp-content/uploads/2018/02/peoples-theaters.jpg 437w, http://supchina.com/wp-content/uploads/2018/02/peoples-theaters-389x500.jpg 389w" alt="peoples theaters" /></p>
<p>“Main melody films” refers to a specific genre of Chinese films that are “charged with spreading civilized thought, improving social integration, and reflecting state-sanctioned interpretations of historical events,” <a href="http://www.sixthtone.com/news/1000680/how-blockbuster-war-movies-capture-chinas-changing-nationalism" target="_blank" rel="noopener">explains</a> Sixth Tone. Featuring patriotic themes, these films usually perform badly at China’s box office in competition with Hollywood imports, at least before 2017, when <em>Wolf Warriors 2</em> (战狼二 zhàn láng èr) <a href="http://supchina.com/2017/10/26/will-wolf-warriors-2-open-new-era-chinese-patriotic-films-chinas-latest-society-culture-news/" target="_blank" rel="noopener">broke</a> box office records in China with a whopping 5.6 billion yuan ($844 million).</p>
<p>According to the notice, SAPPRFT will primarily choose movie theaters that have never violated regulations and have multiple auditoriums with more than 100 seats to transform into “People’s Theaters.”</p>
<p><img style="max-width:100%" class="wp-image-47959" src="http://supchina.com/wp-content/uploads/2018/02/peoples-theaters-2.jpg" sizes="(max-width: 438px) 100vw, 438px" srcset="http://supchina.com/wp-content/uploads/2018/02/peoples-theaters-2.jpg 438w, http://supchina.com/wp-content/uploads/2018/02/peoples-theaters-2-336x500.jpg 336w" alt="peoples theaters 2" /></p>
<p>Moreover, for each province and city, the number of “People’s Theaters” should be in direct proportion to the number of overall theaters they have. For instance, Jiangsu Province is stipulated to have 437 of such special theaters, while Qinghai Province, a less-developed area, is expected to have 14.</p>
<p><img style="max-width:100%" class="wp-image-47958" src="http://supchina.com/wp-content/uploads/2018/02/peoples-theaters-3.jpg" sizes="(max-width: 411px) 100vw, 411px" srcset="http://supchina.com/wp-content/uploads/2018/02/peoples-theaters-3.jpg 411w, http://supchina.com/wp-content/uploads/2018/02/peoples-theaters-3-367x500.jpg 367w" alt="peoples theaters 3" /></p>
</div>
</div>
</div>
<div style="clear:both;"></div>
<div style="margin:0em 0 2.2em 0;font-size: 13px;color:#9E9E9E !important;float:none;">
by <a href="mailto:denton.2@osu.edu">denton.2@osu.edu</a> on February 13, 2018 </div>
<div style="clear:both;"></div>
</td>
</tr>
</tbody>
</table>
</div>
</td>
<td></td>
</tr>
</tbody>
</table>
<table style="width: 100%;">
<tbody>
<tr>
<td></td>
<td style="display: block!important; max-width: 600px!important; margin: 0 auto!important; clear: both!important;" bgcolor="#EFEFEF">
<div style="padding: 15px; max-width: 600px; margin: 0 auto; display: block;">
<table style="width: 100%;">
<tbody>
<tr>
<td style="font-size:11px;color:#666 !important;">
<p style="margin-bottom:30px">
You are subscribed to email updates from <a href="http://u.osu.edu/mclc">MCLC Resource Center</a> </p>
<p>
To stop receiving these emails, <a href="http://u.osu.edu/mclc?sbe_unsubscribe=c5a0a6eccd24af73">click here</a>. </p>
<p></p>
</td>
</tr>
</tbody>
</table>
</div>
</td>
<td></td>
</tr>
</tbody>
</table>
</div>
</body>
</html>