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<h3 style="margin-top:0;"><a style="font-weight: 500; font-size: 21px;line-height: 30px; margin-top:25px; margin-bottom: 10px;" href="http://u.osu.edu/mclc/2016/02/06/propaganda-turns-to-pop-rap-1/" target="_blank">Propaganda turns to pop-rap (1)</a></h3>
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<p>Here's more in the "propaganda turns to pop-rap" thread--Marja Kaikkonen <<a href="mailto:Marja.Kaikkonen@orient.su.se">Marja.Kaikkonen@orient.su.se</a>></p>
<p>Source: Shanghai Daily (2/3/2016)<br />
<a href="http://www.shanghaidaily.com/national/Singing-the-Four-Comprehensives/shdaily.shtml">Singing the ‘Four Comprehensives’</a></p>
<p><a href="http://u.osu.edu/mclc/?attachment_id=13391#main" rel="attachment wp-att-13391"><img style="max-width:100%" class="alignnone wp-image-13391" src="https://u.osu.edu/mclc/files/2016/02/020160203002452-2appvbk-300x169.jpg" alt="020160203002452" /></a></p>
<p>AN animated music video featuring a man dressed in waistcoat and trousers disco-dancing and rapping President Xi Jinping’s signature “Four Comprehensives” slogan was made public yesterday.</p>
<p>Produced by Xinhua news agency, it’s an attempt to explain Xi’s strategy for China’s long-term development.</p>
<p class="p5">The song explains how China will “comprehensively” build a moderately prosperous society, deepen reform, advance the rule of law and strictly govern the Communist Party.</p>
<p class="p5">The “Four Comprehensives” phrase was first coined by Xi in 2014.</p>
<p class="p5">The Chinese-language video, which also features tooting horns, a flying saucer and a giant fruit-filled wheelbarrow, begins with a countdown.</p>
<p class="p5">The ruddy-nosed and portly man, sporting a crew-cut, along with a giant-headed cartoon girl, repeatedly chant: “Say it with me, the four comprehensives, the four comprehensives.”</p>
<p class="p5">“Prosperity is the goal, reform is the drive, rule of law is the guarantee, Party building is the key!” the chorus tells viewers.</p>
<p class="p5">“Everyone is equal before the law. Think your dad can protect you? No way!” it continues in a teasing tone.</p>
<p class="p5">The video, which lasts for more than three minutes, is packed with hallucinogenic imagery: a silver Rubik’s cube floats in front of an undulating bullseye.</p>
<p class="p5">A baby monkey pops in and out of frame in reference to the Year of the Monkey, which begins on February 8.</p>
<p class="p5">“We have the Four Comprehensives, the Chinese dream is not far away!”</p>
<p class="p5">The cartoon ends with an ensemble including a construction worker, police officer, nurse and farmer all singing the “Four Comprehensives” chorus to the tune of Beethoven’s “Ode to Joy.”</p>
<p class="p5">The video is the latest in a series of efforts that have employed catchy tunes to promote Communist Party ideology.</p>
<p class="p5">In December state television released a rap number featuring a tinny beat and clip-art mountains with lyrics that praised the “Central Leading Group for Comprehensively Deepening Reforms.”</p>
<p class="p5">Two months earlier the country’s dry economic planning was given a chirpy theme song in a psychedelic animation that went viral.</p>
<p class="p5">It showed four cartoon characters traveling through a mint-green and fuchsia dreamscape atop lily pads, China’s Great Wall and a Volkswagen bus, singing in English about the country’s 13th Five-Year Plan.</p>
<p class="p3">(Xinhua/AFP)</p>
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by <a href="mailto:denton.2@osu.edu">denton.2@osu.edu</a> on February 6, 2016 </div>
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