[CaCL] Fwd: [Cog-announce] Matt Botvinick colloquium tomorrow 4 pm PS35

[william schuler]

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Begin forwarded message:

> Resent-From: <schuler.77 at osu.edu>
> From: Alex Petrov <apetrov at orion.psy.ohio-state.edu>
> Date: March 11, 2015 4:55:51 PM EDT
> To: ce-faculty <ce-faculty at lists.acs.ohio-state.edu>, ce-grads <ce-grads at acs.ohio-state.edu>, "Cog-announce at lists.service.ohio-state.edu" <Cog-announce at lists.service.ohio-state.edu>
> Subject: [Cog-announce] Matt Botvinick colloquium tomorrow 4 pm PS35
> 

> Dear Colleagues,
> 
> I'm just making sure you are aware of Matt Botvinick's talk tomorrow (Thursday) at 4:00 pm.  The talk is organized by the Social Behavior Interest Group (SBIG) but is of potential interest to cognitive scientists broadly construed.
> 
> I know the speaker personally (we overlapped as graduate students at Carnegie Mellon) and I consider Matt to be one of the most intelligent people I've ever interacted with.  Judging from the abstract, his talk is as much cognitive as any of the talks organized by CCBS. I recommend it highly.
> 
>   -- Alex Petrov
> 
> 
> On 3/9/15, 1:21 PM, "Greaves, Sara A." <greaves.22 at buckeyemail.osu.edu> wrote:
> 
> The OSU Social Psychology program and the Decision Sciences Collaborative are pleased to announce that Dr. Matthew Botvinick of Princeton University will be giving a talk this Thursday, March 12th at 4:00PM in the Psychology Building room 035.  Dr. Botvinick will give a talk titled "The Intrinsic Cost of Self-Control" (see abstract below).
> Accompanying this invitation is a flyer about the talk. We sincerely hope you will be able to attend!
> For a complete schedule of this year's colloquium speakers, visit: http://sbig.org.ohio-state.edu/14-15/currentschedule.php
> 
> 
> Abstract:The Law of Less Work states that when two courses of behavior lead to the same terminal reward, there will be a preference for the less effortful course of behavior. This principle has been overwhelmingly validated in the case of physical effort. However, it has been also widely assumed to hold for mental or cognitive effort. Although this idea has been used to explain a wide range of phenomena, there has been surprisingly little attempt to test it. Over the past several years, we’ve developed behavioral methods for studying the role of cognitive effort demands in decision making. The results collected so far provide clear validation for the notion that cognitive effort is subjectively costly. People will, in fact, forego monetary reward in order to avoid demands for mental effort, an effect that cannot be explained in terms of error avoidance or minimization of time on task. The form of effort involved appears to be linked specifically to the mobilization of executive functions or cognitive control. Through a series of fMRI studies, we have tied control costs to activation of regions within medial and lateral prefrontal cortex, and demonstrated an effect of control costs on subcortical reward processing. In the most recent phase of research, we have studied effort-based decision making through the lens of economic labor supply theory, and also investigated potential links between cognitive demand avoidance and individual differences in self-control. I will provide an overview of established findings, and also discuss some new leads. 
> 
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