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All,</div>
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Our latest COVID-19 survey, along with personal connections with farmers, described the changes in marketing that were occurring throughout the country due to the shutdown of restaurants and stay-at-home orders. For those who are <span style="color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; font-size: 10pt; background: var(--white);">attempting
to shift marketing techniques, the below webinar might help those who are </span><span style="color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; font-size: 10pt; background: var(--white);">interested in creating or further developing their social
media presence. </span></div>
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<span style="color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; font-size: 10pt; background: var(--white);">Regards,</span></div>
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<div style="color:rgb(0,0,0); font-family:Tahoma; font-size:13px"><span style="color:rgb(187,0,0); font-family:Arial,sans-serif; font-size:12px; font-weight:700">Matt</span><br>
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<div id="divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" color="#000000" style="font-size:11pt"><b>From:</b> iisg-aquaculture-bounces@lists.purdue.edu <iisg-aquaculture-bounces@lists.purdue.edu> on behalf of Shambach, Amy Michelle <ashambac@purdue.edu><br>
<b>Sent:</b> Friday, December 4, 2020 7:05 PM<br>
<b>To:</b> iisg-aquaculture@lists.purdue.edu <iisg-aquaculture@lists.purdue.edu><br>
<b>Subject:</b> [Iisg-aquaculture] Social Media Marketing Webinar</font>
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<span style="color:black">We are pleased to announce that the second virtual event in our<span class="x_apple-converted-space"> </span><b>Aquaculture Marketing Webinar Series</b><span class="x_apple-converted-space"> </span>is scheduled for December 15, 2020,
at 7 pm eastern time.<span class="x_apple-converted-space"> </span></span></p>
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<span style="color:black"> </span></p>
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<b><span style="font-size:15.0pt; color:black">Taking Seafood Social- Sharing your story & making connections through online platforms</span></b><span style="color:black"></span></p>
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<span style="color:black">Topic- Social Media Marketing</span></p>
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<span style="font-size:13.5pt; color:black">Time- </span><span style="color: black; background-color: rgb(255, 255, 0);">December 15, 2020, at 7 pm EST</span></p>
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<span style="color:black">Guest Speaker- </span><span style="font-size:11.5pt; color:#222222">Ms. Lisa D. Tossey</span><span style="color:black"></span></p>
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<span style="color:black">Register here-<span class="x_apple-converted-space"> </span><a href="https://urldefense.com/v3/__https://bit.ly/TakingSeafoodSocial__;!!KGKeukY!h6a1tuHrF6Kde60RRtH4mq6fAY9ATXQyR2ZK8FvVhv8wO7bVvbTIE2M2VmmacR-hyqoi2Q$"><span style="color:#954F72">https://bit.ly/TakingSeafoodSocial</span></a></span></p>
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<span style="font-size:13.5pt; color:black"> </span><span style="color:black"></span></p>
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<b><span style="font-size:14.0pt; color:black">Webinar Description</span></b><span style="font-size:14.0pt; color:black"></span></p>
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<span style="color:black">One of the most engaging ways to connect with others is through the use of basic storytelling techniques on social media. And these days, you can literally immerse your audience in your work and make the experience fun by embracing
easy-to-use digital technologies - both for capturing and sharing your work! It’s getting easier and easier to capture quality footage outdoors and on the go with high definition cameras built into every smartphone - and sharing information is simple to do
thanks to social media and digital storytelling platforms.<br>
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During this session we will:<br>
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• Take a look at the basics for capturing and sharing interesting imagery and footage of your work to turn into informative posts that will be engaging for your audience<br>
• Cover which digital tools and online platforms may the best choice for you to use to connect with others and build awareness of the work you’re doing<br>
• Learn how to set-up and use relevant hashtags to expand your audience<br>
• Examine how to access analytics on your posts to measure success and help improve your social media strategy</span></p>
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<b><span style="font-size:14.0pt; color:black">Guest Speaker Bio</span></b><span style="font-size:14.0pt; color:black"></span></p>
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<span style="font-size:13.5pt; color:black">Lisa D. Tossey is the assistant director for communications and outreach at Maryland Sea Grant, and has worked in digital storytelling in marine and aquatic science for over 17 years, working for a variety of academic,
state, and nonprofit institutions. Previously, she has worked as the social media community manager and editor for the National Marine Educators Association and as the digital outreach specialist for University of Delaware's College of Earth, Ocean, and Environment and
Delaware Sea Grant College Program. Lisa has a master's degree in multi-platform journalism from the University of Maryland's Philip Merrill College of Journalism, where she specialized in science communication, and a BS in biology and chemistry from Salisbury
University. She currently lives among the beaches and marshes of Maryland’s Eastern Shore. </span><span style="color:black"></span></p>
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<span style="color:black">This virtual event is sponsored by the North Central Regional Aquaculture Center, the Great Lakes Aquaculture Collaborative, Illinois-Indiana Sea Grant, Purdue Extension, and University of Illinois Extension.</span></p>
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<span style="color:black"> </span></p>
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<span style="color:black">For question contact Amy Shambach.</span></p>
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<span style="font-size:11.0pt"> </span></p>
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<span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#1F497D">Amy M. Shambach </span><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"></span></p>
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<span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#1F497D">Aquaculture Marketing Outreach Associate</span><span style="font-family:"Tahoma",sans-serif; color:black"></span></p>
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<u><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#BF9000"><a href="https://urldefense.com/v3/__https://purdue.edu/__;!!KGKeukY!h6a1tuHrF6Kde60RRtH4mq6fAY9ATXQyR2ZK8FvVhv8wO7bVvbTIE2M2VmmacR9f_uaKdg$" target="_blank"><span style="color:#BF9000">Purdue
University</span></a></span></u><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"> </span><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#1F497D">|</span><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"> </span><u><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#2E75B6"><a href="https://urldefense.com/v3/__http://iiseagrant.org/index.php__;!!KGKeukY!h6a1tuHrF6Kde60RRtH4mq6fAY9ATXQyR2ZK8FvVhv8wO7bVvbTIE2M2VmmacR8IN_BBcA$" target="_blank">Illinois
Indiana Sea Grant</a></span></u></p>
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<u><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#2E75B6">Office- 765-496-4085</span></u><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"></span></p>
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<u><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#2E75B6">Cell- 317-238-0511</span></u><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"></span></p>
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<u><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#2E75B6">Email-</span></u><span style="font-size:10.0pt; font-family:"Tahoma",sans-serif; color:#2E75B6"> <u><a href="mailto:ashambach@purdue.edu">ashambac@purdue.edu</a></u></span><span style="font-size:11.5pt; font-family:"Tahoma",sans-serif; color:#212121"></span></p>
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